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Written by Michael Goldberg

When you’re searching for a job, the advice to “network more” often sounds like a vague directive. While it’s true that networking opens more doors than job boards alone, many job seekers feel unsure about how to do it effectively. You’re not alone.

Here are the top 3 questions job searchers ask me most about networking—and the honest, actionable answers to help you feel more confident.

HOW DO I START NETWORKING IF I DON’T HAVE ANY CONNECTIONS?
Everyone has a starting point. Start by mapping your existing circle including friends, family, former classmates, past coworkers, professors, mentors, alumni. Hey, just scroll through the contacts in your phone! Attend free webinars and of course, start connecting with people in your target industry (target companies?) on LinkedIn. Join online communities or industry-specific groups.

Jab: Networking doesn’t mean cold-emailing strangers asking for jobs. It’s about building relationships—ask questions, show genuine interest, offer value when you can. “How can I help?”

WHAT SHOULD I SAY WHEN REACHING OUT TO SOMEONE?
The key is to be specific, respectful, and brief. Here’s a simple structure you can follow when messaging someone.

“Hi NAME, I see we’re in the same industry. It would be great to connect and learn how we might help one another.”

If there is some other form of common ground (many of the same connections, same college, reside in same area), leverage that.

I would NOT share that you’re in job search and looking for advice. Without established rapport and likeability, “advice” has not been earned.

IS IT OK TO ASK FOR A JOB DIRECTLY?
Short answer: No—at least not right away. Networking is a two-way street, and no one likes to feel used. Instead of asking for a job, ask about their role and company, advice on entering the field, where to look for opportunities. Once trust is built, they may refer you or let you know about openings. Even as a job searcher, always ask how you can be helpful to them. Remember, two-way street.

Jab: Follow up and stay in touch. Effective touchpoints include updates on taking their advice (it worked!), valuable intros for them, and perhaps useful information. Ask, don’t assume. Also, you might ask THEM the best way for you to stay connected right there in your initial meeting.

Networking doesn’t have to feel awkward or transactional. It’s simply building human connections with people who share your professional interests. Start small, be curious, and lead with authenticity.

If those you’re reaching out to have been in job search themselves, they may be more likely to be of service. It’s a good question to ask them.

Jab: These approaches also work for sales producers focused on business networking.

Over time, your network can become one of your most powerful job-search tools. Pow!

🥊 WHAT IS YOUR JOB SEARCH NETWORKING TIP?