Author Archives: Cathy
Be Like Ted Lasso: BELIEVE in Your Team
Written by Jane Halford When NBC Sports bought the streaming rights to the Premier League in 2012, they needed to find a way to make British football appealing to their American audience. Over time, what resulted was the now beloved show, Ted Lasso. The eponymous American college football coach who goes overseas to coach a British Premier League teamContinue reading “Be Like Ted Lasso: BELIEVE in Your Team”
Multi-Brand Franchising
Written by Alan Goldberg In the franchise industry, multi-brand franchising has emerged as a compelling strategy for seasoned entrepreneurs and franchisees seeking to diversify their portfolios. But what exactly is multi-brand franchising, and why is it becoming increasingly popular? This article delves into the concept, its benefits, challenges, and considerations for potential investors. Understanding Multi-BrandContinue reading “Multi-Brand Franchising”
Gitomer’s Golden Rules of Sales (Part I) with Jeffrey Gitomer
Mark J. Carter in discussion with Jeffrey Gitomer about his golden nuggets of sales advice from 19 years of experience.
Sharing Unspoken Knowledge
Knowledge transfer is a key element to the continued success of any organization, especially when it comes to leadership transitions. Explicit knowledge is easy enough to pass on to an incoming leader. Facts, processes, and procedures are tangible pieces of information that can be documented without a second thought. However, there is a second categoryContinue reading “Sharing Unspoken Knowledge”
Transitions As Part Of Daily Life
Life is an adventure filled with ups and downs. How we deal with them is fully our choice. Some we can prepare for and some we can’t. This week yet another friend was operated on for cancer; a very old and dear friend who has had progressively debilitating dementia passed away and yet simultaneously weContinue reading “Transitions As Part Of Daily Life”
Networking, Like Boxing, Is About The Connection
Absolutely the fight of the century!There hasn’t been an undisputed* heavyweight champion in boxing since 1999. Now we have one – Oleksandr Usyk! (*Undisputed – fighter has all four championship belts in a weight class.) In fact, Usyk defeated another undefeated fighter, Tyson Fury, all 6’9” and 270 pounds of him. Fury was slightly favoredContinue reading “Networking, Like Boxing, Is About The Connection”
Breaking Through Call Reluctance
Call reluctance is a common obstacle that hampers the productivity of sales professionals and small business owners. It’s the internal resistance to the act of picking up the phone and contacting prospects, often stemming from fear of rejection, lack of confidence, or the comfort of procrastination. Below are a sequence of 9 strategies to overcomeContinue reading “Breaking Through Call Reluctance”